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Whatever the look of the new publications, Gallo is certain of one thing: Nase Adresa success proves there is a way for newspapers to thrive in the 21st century, although it not the only way.
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And in these newsrooms, community members aren just encouraged to give news tips. Reporters are required to be editors tasked with helping the local people develop the tools they need to take part in stories whether that is the subject of a story or one of its producers.
While web and print platforms are typical fodder for Ink + Beyond delegates, the idea of news cafes may be a bit less familiar.
four pilot publications across diverse districts of the country. The ventures, called Nase Adresa or address have three components: weekly newspapers distributed every Monday, interactive websites and news cafes.
Once that relationship is established, Gallo added, the publications are able to produce stories with a distinctively local tone all without ever having to make room for international, national or even nearby regional news, all of which can easily be found elsewhere in more traditional print and web formats.
Unlike the current hyperlocal model where news doesn cross over between communities, the Prague publications will contain some overlap, Gallo said.
Gallo says this new revenue model also relies on the funds generated by Futuroom, PPF training and knowledge Polo Shirts In Karachi
A year after the successful launch of a hyperlocal journalism project in the Czech Republic, Roman Gallo, director of media strategies for Amsterdam based investment firm, PPF Group, told more than 200 delegates at the annual Canadian Newspaper Association conference Thursday how his company is bucking the trend.
The newsrooms aren just unique in this sense, though. In addition to functioning as a communal gathering Fred Perry Jacket Kids place and local news hub, the cafes help generate essential, albeit nonconventional, revenue for the publications as well.
facility that develops infographics and interactive models for multimedia publications in larger markets.
Rather than dilute coverage with non local issues, Nase Adresa publications focus on generating content for four news pillars: sports, community events, service listings, such as movies and restaurants, and quality journalism that includes investigative reports on issues like local corruption.
The cafes don just quench caffeine cravings, either. Each newsroom frequently holds community events like concerts or dance lessons, often attracting hundreds of people from the area.
While newspapers scramble to figure out how to turn a profit in a quickly evolving industry, a small group of Czech publications might just hold the solution:
use these cafes as community centres, he said. a much better understanding of community life for our editorial staff because there are no barriers.
The novel newsrooms create a unique connection between consumers and the Nase Adresa brand, said Gallo. creates trust.
Nase Adresa four pilot projects have been so successful under this new model, in fact, the company is planning to roll out an additional 150 weeklies, 1,000 websites and 89 cafes throughout the Czech Republic over the next 18 months.
are taking the Czech news scene
One challenge he foresees could come when PPF introduces 10 news cafes in the country capital city and largest market, Prague.
But even with the success of the pilots and the launch of hundreds of new hyperlocal publications on the horizon, Gallo doesn anticipate the ride will be bump free.
be based not only on location, but also on demographics, he said. PPF could, for instance, create a news cafe devoted strictly to interacting with students and covering student affairs.
Last June, PPF launched Mens Fred Perry Polo Shirts Uk
The idea is to create a newsroom environment where as little separation as possible exists between those reporting the news and those consuming it. To break down that wall his company developed news cafes newsrooms containing public cafes, where community members are encouraged to drop in, share their ideas and even contribute to the publication.
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