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Analysts on average had expected revenue of $655.8 million, according to Thomson Reuters.

Net income attributable to AOL rose to $36 million, or 43 cents per share, in the quarter from $35.7 million, or 41 cents per share, a year earlier.

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AOL Inc reported a better than expected 13% rise in quarterly revenue, helped by higher ad sales.

video, through its "programmatic" platform.

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The company, which is trying to rely less on its declining dial up subscription service, has turned its focus to reaping more advertising dollars from marketers through electronic ad sales.

´╗┐AOL revenue beats estimates as ad sales jump

Revenue from AOL's Third Party Network sales, which includes sales from the "programmatic" platform, rose 63% in the quarter, accounting for a third of total revenue.

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to Thomson Reuters I/B/E/S, which came in above analysts' average estimate of 60 cents.

AOL's shares rose almost 6% to $50.25 US in premarket trading on Thursday.

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31 from $599.5 million a year earlier.

Excluding items, the company earned 64 cents per share, according Fred Perry Coat Mens

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The company's total revenue rose to $679 million in the fourth quarter ended Dec. Lacoste Live Polo Shirt Uk

The deal bolstered its efforts to attract more advertisers and publishers to buy and sell advertising through electronic trading desks Lacoste Brown known on Madison Avenue as "programmatic."

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The company, which owns the Huffington Post news website and the TechCrunch blog, reported a 23% rise in advertising revenue in the fourth quarter due to higher sales of premium ad formats, such as Fred Perry Jacket Red

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