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Iovine has disparaged the technology industry as "culturally inept," but he says he has always thought of Apple differently since he first met the company's late co founder, Steve Jobs, to discuss the state of digital music in 2003.

Cook, who worked closely with Jobs before succeeding him as CEO in 2011, says the admiration was mutual.

"With Beats, you can create a playlist that truly moves you," Cue said Wednesday. "It gives you emotions, it gives you meanings, it tells about culture. Those are things you can't get from a single song and we love that."

Fred Perry Slim Fit Polo Red

Fred Perry Slim Fit Polo Red

Jobs, who died in October 2011, was famous for hoarding cash and when he spent money, he preferred investing it in research that would enable Apple to innovate on own. Until Wednesday, Apple's biggest previous purchase had been its $400 million acquisition of NeXt Computer, a company that Jobs started after he was ousted from Apple in the 1980s.

Jobs "knew Jimmy very well and he loved Jimmy very much," Cook said.

Cook said during a Wednesday interview at Apple's Cupertino, California headquarters. "We think this is killer. The feeling that you get from listening to this service is so different than anything else."

"We have never been anti acquisition," Cook said. "We have looked at some very, very large companies and we decided not to buy them. Fred Perry Slim Fit Polo Red But we didn't decide not to do them out of religious reasons. There was no rule, 'Thou Ladies Designer Polo Shirts Uk

Cook says he tries not to ever consider what Jobs might have done if he were still alive, but he insists that his predecessor wasn't as resistant to acquisition as most people think.

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Apple is the top seller of songs downloaded over the Internet and has attracted 40 million listeners to its free iTunes Radio service since its launch eight months ago. But neither of those resonates with music lovers like a classic album or a playlist tailored for a person's mood at a particular time, according to Eddy Cue, the head of iTunes.

After generating $1.1 billion in revenue last year, Beats' sales increased by 30 per cent during the first three months this year, Cook said. He expects Beat to boost Apple's earnings beginning in October. Apple earned $37 billion on revenue of $171 billion in its last fiscal year, so Beats' initial contribution won't be that significant financially.

Fred Perry Slim Fit Polo Red

Fred Perry Slim Fit Polo Red

Fred Perry Slim Fit Polo Red

Shalt Not Acquire.' There was no rule that everything had to be built organically."

more lucrative. The company launched its music streaming service earlier this year.

Fred Perry Slim Fit Polo Red

Fred Perry Slim Fit Polo Red

Jobs also had denigrated music subscription services, such as the one that Beats is trying to build.

Apple is intrigued with Beats Music's approach to compiling playlists to suit the individual tastes of each subscriber. Rather than just grouping songs by genre or relying on toneless algorithms that analyze past listening habits, Beats also draws upon the knowledge and ears of tastemakers such as Beats' co founders rap music pioneer Dr. Dre and longtime recording industry executive Jimmy Iovine, who has been an engineer or producer on seminal albums made by Bruce Springsteen, Tom Petty and Dire Straits.

"I came back to my team and said, 'These guys get our industry and they get culture,'" Iovine said Wednesday. "This is a company that was founded by a person who respects music."

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"We are getting the first music subscription service that got it right, that believes in human curation," Buy Lacoste Polo Shirts Online India

Cook says Beats is already profitable, six years after Iovine, 61, and Dre, 49, started the company, which is now based in Culver City, California. Dre originally wanted to design flashy sneakers, according to Sony Music CEO Doug Morris, who considers Iovine to be his best friend. Iovine thought making a stylish line of headphones would be Fred Perry Caban Jacket

Fred Perry Slim Fit Polo Red

´╗┐Apple CEO Tim Cook believes he made a 'killer' deal with

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