James Caan Business Secrets App making perfect sense

5 May

It’s not often business books resonate well with small business owners. They always talk about VC funding, selling your business, the gold at the end of the rainbow. This ship rarely sails from the docks and more often than not small businesses fail. And fail badly.

In section 6 of this business iphone app James makes perfect sense with relation to marketing online and how to correctly run a small business website.

Most small businesses who are not very savy when it comes to technology produce a website and then leave it there for 2 or 3 years, like they do with a brochure. Whereas I think they should almost be reviewing their website evert month.”

This is completely true. A website is a living, breathing marketing machine and is not a set and forget tool. Every single month something happens in your business – good or bad – and your website is the perfect vehicle to show that to the world with as little cost and time investment needed as possible (vs designing and printing and then mailing a brochure for example. By the time it hits someone’s mailing address – it’s old news anyway).

James goes on to say:

Maybe you’ve won an amazing new customer, maybe you’ve had an amazing testimonial, maybe you’ve hired a new individual, maybe you’ve launched a new product. Everything dynamic which is happening in your business should be visible through your website. Because your website is your shop window.”

You don’t want customers walking by your window and not coming into your shop.

Your business has many amazing things going on so you should tell the world about them.

“My small business has nobody technical enough to make web edits”

Often small business owners don’t have the skills to make these technical monthly or regular edits to their website. Or, they have the skills but not much time to go into the code and make cumbersome changes.

Latteperday makes it easy and simple to edit your website at any time you want without needing any technical skills in web design or help from a 3rd party developer or company. The site can also be accessed from any computer with internet access running a web browser or even a mobile device running a web browser such as safari on the iPhone or iPad.

Open your site, login, add content (photos, text), click save, job done. Simple as it should be.

No code, no programming, no hassle. Just a clean, professional site that gives you the perfect and best looking window on the high street to give you the best chance of making sales and marketing as best you can to your potential customers.